Nowadays websites and webpages are available for every business whether it is small or big. For your eCommerce site to stand out you have to bring it to the top of the search page so that customers click on it first than any other site for the same product. To do this, you need to know Search Engine Optimization or SEO techniques. If you want to make it big in the eCommerce world like say, Amazon has, you need to find out more info Best eCommerce clone so that you build the best website for your customers.
Why is SEO Important?
Any search engine’s job is to simply deliver content that is relevant, useful, and of good quality to the customers that use their platform. So, these search engines take into consideration some inbuilt ranking factors to finally find out which website’s page will go up or be ranked first. Consequently, this webpage will have the most traffic. This is essential as 91.5% of all user traffic goes to the first webpage and only 4.8% to the second. So, the algorithms in that search engine analyze all these factors to decide which webpage has the top-most ranking.
Many search engines, like Google, do not exactly tell the public what ranking factors it takes into consideration. So, if you’re making it big in the eCommerce world and still have less customer engagement, you need to try out different techniques and try to experiment with different methods to shoot your rankings high. Search engines always prefer to keep top-quality content higher, so you should find out more info Best eCommerce clone to get an idea of what an ideal eCommerce site should be like.
Tips for SEO in eCommerce
Here are some tips for you to boost your search rankings as factors that decide SEO keep changing fast:
1. Keywords
This is probably the most talked about and the most important tip out there. Find out what keywords are actually suiting the kind of business you’re doing. When you have long-tail keywords, it can help you to rank higher when your customers are looking for products in a specific niche where your competitors have not capitalized already. When you are thinking about what your keyword should be, think in terms of what customers would like. Customers are often really specific in what product they want to look for or what question they have. If you find out that, you will have the keyword that world for you. Where you add that keyword is also as important as how much you add that keyword. For example, you should always add your keyword to the URL of the webpage and the title tag.
2. Value Customer Experience
Google actually keeps those pages up which tend to value the user’s experience and actually helps it. So, you need to ensure that right from clicking on the product to checking out, your customer is happy with the process. So many businesses still haven’t made it easy for customers to easily buy the product. You need to make sure your website has an easy process to select the product, an option to buy it or save for later, alternate payment mechanisms, and provision of the expected date till which the services will be intimidated.
To find out how easy is to navigate on your website, you can use the following techniques:
- Use Recording Tools to record how many visitors come to your page and what they spend their time doing on your site.
- Quantitatively analyze to see on which page your visitors leave most often to better that step.
- Qualitatively analyze your user experience by asking visitors to rate your site out of a said number of stars or numbers.
3. Have Unique Content
It is imperative for you to offer something unique and different to your customers. So, it is very important for you to avoid any duplicate content on your website. eCommerce websites often have to deal with duplicate content as the vendors or sellers they are in contact with often sell a product with the same description to many sites. Generally, eCommerce websites deal with a lot of products and services, so these duplicate descriptions might be overlooked. But, you should avoid this as this can seriously harm your website. Also, users might prefer different sites if those have the exact same description.
4. Check Your Product’s Images
The major attractant to any website is the product’s image. So, you need to optimize your images. Your images should be of high quality and unique. This way your image can help you realize the SEO potential of your website if the traffic increases because of the image. Also, make sure that you have written the description of the image and have filled it with keywords that suit your website or the product.
5. Product Descriptions
The description of your products should be compelling enough that customers are forced to buy your product. They should answer all of the user’s queries. For example, if your eCommerce website is selling clothes, the description should include what the size chart is (along with all the lengths necessary), the quality of the fabric and what type of materials are used, what type of wash is it suitable for, etc. When you avoid using the description the seller sent you, you not only avoid duplicate content on your website but also have a chance to fill your description with the right keywords so that you have more chance to rank your page higher.
6. Sales should be Increased
More traffic on your website isn’t always a good thing if the same doesn’t translate into more sales. It is important to check whether the users you are getting on your webpage are also becoming your customers or not. You can try using different tools like Google Analytics to find out where you are getting the most traffic and what areas you are lacking in. This will help you in further improving your SEO, finding your plus points to strengthen them even more, etc.
7. Continuity in Links
A thing that can truly leave a bad taste at the user’s end and can disvalue all your hard work is if the user finds a broken link while buying a product. Hence you should always avoid broken links and ensure that you don’t have any pages that show “Error 404” or “Page 404 Not Found”. So, to tackle this problem you need to run regular crawls on your website and use SEO tools to find out what these links are. Then you can go ahead and unlink these so that the user gets to buy a product seamlessly.
8. Optimize your Website’s Speed
Naturally, a customer won’t engage with your website if he finds it to be extremely slow. Also, Google does prioritize pages that have a quicker speed. You can increase your website’s speed by simple techniques like reducing the size of the images and minimizing the Java and CSS scripts, to name a few.
These are some SEO tips for your eCommerce website development. If you follow these diligently and also keep researching various SEO factors that matter, your search rankings are assured to shoot up!
More Resources:
> Cannibalization: How to Identify & Fix Keyword Cannibalization to Boost SEO
> What is breadcrumb navigation for SEO?
> Mobile SEO Mistakes
> How do we improve page speed- The Complete Guide
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