As a business owner, there are many things you could do and many advantages you can take to keep your business growing in a steady manner. There are many utilities out there that ensure you a better understanding of both your business and your audience. And when you have a clear understanding of that, you can take rational decisions to keep your business growing.
And google analytics is one of those amazing advantages that you can utilize for your business. It provides you with valuable information about your visitors and tracks them. And if you have a WordPress website, there are many Google analytics plugins out there. However, the dilemma comes when you can’t decide the best from this long list.
What is a Google Analytics Plugin for WordPress?
There are many sorts of plugins out there that can assist you with different aspects of WordPress. A Google Analytics plugin is yet another plugin that can assist you with your marketing plans.
For all the website owners in WordPress, this can be one of the finest assets for your business. It empowers you with real-time tracking and insights features. It can assist you in understanding your customers and their requirements while also addressing their frequency on your website. With such information, you can make proper marketing planning while enhancing the sales funnel.
If you are considering a deep dive into the ocean of insights, stats, and analytics, this is the best tool to have by your side.
However, you should know, it isn’t so much of a user-friendly measure as you can not just get in and get yourself the valuable analytics effortlessly.
Do You Need to Add Google Analytics to WordPress?
First and foremost, if you are a website owner in WordPress and wish to grow your business, this can be one of the best assets to have by your side.
Consider how much you are willing to invest in your business and your vision with your business website. There is no shred of doubt that Google analytics plugins will assist you with crucial insights that will enhance your marketing strategies and the stats that come out from such strategies. However, your priority here is to ask yourself; how serious you are with your business.
Can You Use Google Analytics on a WordPress Site?
You can certainly utilize Google Analytics on a WordPress site. All you are required to do is collect the Google analytics information first. Following that, you are required to add the tracking code snippets of Google Analytics to your site’s header.
How Do I Add Google Analytics to a WordPress Plugin?
If you are a WordPress website owner, there are many google analytics plugins out there. You indeed have a long list to choose from. Each of these plugins has a set of distinct features and they work a tad differently from one another. However, for all these Google Analytics plugins, you are necessitated to include the tracking ID from the account of your Google Analytics to your plugin ID.
Do I Need a Plugin for Google Analytics on WordPress?
It is not absolutely necessary to add a Google Analytics plugin for your WordPress website. However, when you take the initiative to add such plugins, you save yourself from the hassle of adding Google analytics manually.
The plugins save you from a lot of hassles. Moreover, the latter experience also goes on smoothly as these plugins render you insights and stats right on your dashboard. That way, you don’t need to switch between your WordPress and Google analytics constantly.
In addition to all these, the plugins bring you many additional features that might be useful to you. So it is a no-brainer why plugins are your best option when you are indulging in Google analytics.
The Top 10 WordPress Plugins for Google Analytics
Now that we have established how plugins are the best way to introduce Google Analytics on your WordPress websites, there are quite a few options out there for you.
Each one of them brings a set of features that will provide you with valuable insights and statistics. Moreover, some of them come with additional features that could be useful to you. That being said, here are the top 10 WordPress plugins for Google Analytics:
1. MonsterInsights
This is one of the rare plugins out there which does a phenomenal job of combining WordPress with Google Analytics. This plugin does not run on the surface of your website as it runs in the background. While utilizing this plugin, you can rest assured that it won’t impact your WordPress website performance.
Furthermore, you do not need to constantly switch between your WordPress and Google Analytics to get valuable insights. Be it, top-ranking content, site visits, finest traffic sources, inbound links, or others, it will be on your built-in dashboard so you don’t have to go through those hassles.
With a rating of 4.5 stars and over 3 million installations, it is no wonder why MonsterInsights is one of the favorites among WordPress owners.
MonsterInsights Features
- It has a feature to let you track affiliate links.
- With this plugin, it is simple to understand the insights from the Google Analytics dashboard.
- Furthermore, it allows you to track 404 errors.
- Its features let you track the specific pages’ performance.
- It also has a unique tool that will let you evaluate which websites are referring the most viewers to you.
This plugin can be the perfect option for you:
- If you are in search of a plugin that is simple to use yet provides you with enhanced features.
- If understanding your audience is one of your top priorities.
MonsterInsights Price
It has a free version. However, if you wish to upgrade, the premium plan starts from $99.50 per year.
2. Analytify
Analytify If there should be a Google analytics plugin for WordPress that can come next to MonsterInsights, it would be Analytify. Similar to what MonsterInsights offer, this plugin will present you the essential insights and statistics on your WordPress dashboard so you don’t have to go through the hassle of constant swapping between your WordPress website and Google Analytics.
Furthermore, Analytify grants you a simple installation process if you are trying to add the tracking code to your WordPress website.
Analytify Features
- It has a feature that authorizes you to monitor and evaluate the insights on individual pages or posts.
- To enhance its functionality, it furthermore offers distinct add-ons.
- It enables you to send automated email reports for each post and page of your WordPress website.
This plugin can be the perfect option for you:
- If you are looking for a freemium Google Analytics plugin.
- If you wish to utilize the eCommerce utilities on your WordPress websites.
Analytify Price
If you wish to upgrade to the paid variant, it starts at $39.
3. ExactMetrics
Third, in this list, we have ExactMetrics. It is widely appreciated in the WordPress community for its ease of installation and utilization. This plugin enables you to effortlessly install the recent Google Analytics code on your WordPress website’s header. That ultimately leads to having the essential statistics and analytics in the admin area of your WordPress website.
ExactMetrics Features
- It lets you receive important analytics such as 404 errors, traffic channels, organic searches, and page views.
- It is very customizable and the features enable advanced data collection.
- Its features show you a quick hike in your website traffic in WordPress.
This plugin can be the perfect option for you:
- If website traffic is one of your biggest concerns.
- If you are looking for something that will assist you with eCommerce tracking.
ExactMetrics Price
- Agency: $399.50/year
- Pro: $199.50/year
- Plus: $99.50/year
- Need More Sites: $699.50/year
4. Goal Tracker
Do you remember how popular the WP Google Analytics Events plugin was? The Goal Tracker is the new variant of it by PineWise.
And now it is compatible with Google Analytics 4. It is a solution that does not revolve around codes for installing monitoring events for your WordPress website.
When you utilize this plugin, you can monitor a variety of elements:
- Ads
- Videos
- CTA buttons
Furthermore, it can be integrated with WP forms.
Goal Tracker Features
- It has a feature of customizable plugin permissions.
- It provides you with a feature to track element visibility.
This plugin can be the perfect option for you:
- If you are looking to add dynamic data to events.
- If you are prioritizing monitoring different aspects of your website.
Goal Tracker Price
The premium plan starts from $49.99 per year. Goal Tracker
Personal: $49.99/year
Business: $99.99/year
Agencies: $199.99/year
Click on Goal Tracker for the premium version.
5. GA Google Analytics
If you are a WordPress website owner and looking to keep your hands on a Google Analytics plugin that is lightweight, then GA Google Analytics is the best option for you.
Furthermore, it is a GDPR-compliant plugin for WordPress. It is a free plugin. However, with the pro version, you get many advanced features. Once you set it up and activate it, all you need to do is put or paste your tracking ID. After that, it will establish Google Analytics on all of your pages.
GA Google Analytics Features
- It has a feature to provide the precise data of precise visitors.
- It has a feature that lets you customize the tracking code effortlessly.
This plugin can be the perfect option for you:
- If you are looking for a GDPR-compliant plugin.
- If you are searching for a lightweight plugin.
GA Google Analytics Price
The paid variant starts at $15.
6. WP Statistics
Let us introduce you to yet another freemium plugin that is pretty popular in the WordPress community. One of the biggest perks of this plugin is that even though it is a feature-rich plugin, the installation of this plugin is very simple and effortless. And it presents you with the essential analytics on your dashboard to let you avoid the hassle of going to the Google Analytics platform to check the insights.
Furthermore, this plugin also supports the role of WordPress which enables you to set access levels to view and manage the analytics. However, there is a drawback; this plugin stores data on your WordPress website which leads to a quick rundown of storage.
WP Statistics Features
- Its features enable you to monitor visitor data.
- There is also a feature that lets you export your analytics data to XML.
This plugin can be the perfect option for you
- If you are looking for a plugin that is very easy to install.
- If you are okay with getting your storage filled quickly.
WP Statistics Price
With the add-ons, the premium plan starts from $19 per year.
7. JetPack
As if there is a list without JetPack mentioned in it! This plugin has received recognition for being the all-rounder plugin by many well-known website owners of WordPress. And for a good reason too since it can do it all.
When it renders you the essential analytics and insights upon its integration with your WordPress website, Jetpack provides an easy interface for you to understand it all. There is a free variant of the plugin. However, this free version is limited to analytics features. Therefore, if you wish to utilize this plugin exclusively, opting for the paid variant is the way to go.
JetPack Features
- It lets you track the user’s goal conversion.
- It offers you straightforward traffic reports.
- It lets you obtain valuable insights on your WordPress dashboard.
This plugin can be the perfect option for you:
- If you are striving to utilize JetPack as a multifunctional tool.
- If you are looking for an all-rounder plugin for WordPress that does it all.
JetPack Price
The paid version of this plugin starts from $20 a month.
8. Matomo
If you are looking for a Google Analytics alternative, Matomo is the right option for you. It holds a rating of 5 stars and has over 60,000 downloads.
Even the website owners of WordPress regard this as the finest Google Analytics alternative. The core and main difference between Matomo and Google Analytics is that, if you prefer Matomo to not collect and share your data, it won’t. If your website is privacy-centric, then this is the ideal option for you.
Matomo Features
- The installation of this plugin is very simple and beginner-friendly.
- The plugin is free to use and the advanced features are very budget-friendly.
This plugin can be the perfect option for you
- If you prioritize your privacy and strictly stand against your data being collected and shared.
- You want a plugin that gives you a user-friendly interface.
Matomo Price
The premium version of this plugin starts from $23 per month.
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9. Conversios
This plugin is more addressed to tackle the issues of eCommerce website owners. If you are searching for a Google Analytics plugin that will enable you to track your WooCommerce store, then this is the right plugin for you.
It is a free plugin that addresses WooCommerce analytics. This eCommerce plugin is free for WordPress website owners. However, you should know that the features are limited in the plugin. If you wish to utilize a plugin to its full capabilities, then look for an alternative!
Conversios Features
- It lets you track the impressions, add-to-cart events, and product clicks.
- Supports the following 4 types of performance and behavior reports: sales, payment, item, and shopping.
This plugin can be the perfect option for you
- If you run an eCommerce website on WordPress.
- If you are okay with utilizing a free plugin that is limited in features.
Conversios Price
It is a free plugin.
10. 10WebAnalytics
10WebAnalytics is one of the easy plugin that help you set goals, create custom dimensions, and view Google Analytics reports from WordPress admin area. It also help get the data about the ad campaigns from the same WordPress dashboard by Google Ads and Google AdSense integration.
10WebAnalytics Features:
- eCommerce reporting
- Goal management
- Custom reporting
- Export reports to CSV files
10WebAnalytics Price
Free
Conclusion: WordPress Google Analytics Plugin
Google Analytics is one of the best assets, If you own a small business or a medium-sized business, you get a lot of valuable insights and statistics on your WordPress when you utilize Google Analytics.
The excellent news is that there are many plugins out there for WordPress website owners that help them integrate Google analytics on their websites.
Granted, it can be a confusing and daunting task to choose from an abundance of options. At the end of the day, you need to evaluate the pros, cons, and features that come with the plugin. Following that, compare the prices with your 2nd and 3rd options. By doing, that you can come to the conclusion of picking the perfect plugin for your WordPress website.
FAQs About WordPress Google Analytics Plugin
1. Is Google Analytics Good for WordPress?
In General, Google Analytics plugins have little to a large emphasis on your website. Ultimately, it depends on what sort of website you have on WordPress. If you have a business and a WordPress website, then plugins can help you a lot in every aspect of your business. There are different sorts of plugins that help you with different parts of your business. One of those is a Google Analytics plugin. With the help of Google Analytics, you can have valuable insights and statistics by your side. Knowing such analytics, you can efficiently notice the aspects you are lacking and the aspects you are thriving at. And then you can take measures to address those situations to enhance your business as a whole.
2. Which WordPress plugin is best for GA4?
If we are to have that conversation about the best plugin, MonsterInsights takes that crown. Known for always meeting the requirements of the buyer, it is the ultimate Google Analytics plugin anyone could ask for. However, if we are talking about the best WordPress plugin for GA4, the conversation starts and ends with Goal Tracker. With the assistance of this plugin, you can track various insights on your website. It lets you monitor the logging-in status of your valuable audiences which is one of the sought-after perks when someone is looking for a Google Analytics plugin. Furthermore, it can be a perfect choice for you if you have no idea about codes. The flexibility this plugin provides cannot be matched by most of the plugins out there.
3. What are the top 5 plugins you typically use with WordPress?
If you are a website owner in WordPress then you already know the key role that plugins play on your websites. To an extent, it won’t be an exaggeration to state that plugins are a must if you are a WordPress website owner.
However, it is understandable if you are fairly new in the WordPress community and don’t have end-to-end knowledge of plugins. That being said, here are the top 5 plugins that are a must-have for every WordPress website owner:
1. JetPack
2. Yoast SEO
3. WooCommerce
4. MonsterInsights
5. HubSpot
4. What is the difference between Analytify and MonsterInsights?
A single-line answer would be: MonsterInsights is the first one on the list of the finest Google Analytics plugins and Analytify is the second option on that list.
Both have almost the same set of features with the exception of some. And both of these can get the job done. However, the prices between them vary. Both of them have different approaches when it comes to providing you with essential insights. And among the website owners in WordPress, MonsterInsights takes the win.
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