As we move into the digital age, social media is increasingly becoming part of our everyday lives. The rise in popularity is largely due to more users accessing internet connections and smartphones getting significantly cheaper in price. Consequently, more than 45% of the global population now uses social media platforms, and the upward trend continues year over year.
Social media no longer solely satisfies the need to connect with others or to be entertained. Its changing use has presented many unique opportunities for individuals and businesses to expand and promote their offerings to larger audiences with engagement. With so much time being spent online, social media is arguably the new form of human connection, as we have seen many relationships start, progress, and end on social media.
This transformation is even more profound from a business perspective. In 2015, about 2 billion users were using social networks; however, in just four short years, by 2019, the number climbed to 2.77 billion; this was mostly a result of mobile growth. Current estimates predict this number will soon exceed 3 billion users.
Considering these numbers, the possibilities for businesses marketing or advertising products on social media is enormous. It is one of the most cost-effective and valuable methods for creating a brand in today’s digital-first world.
We have taken the time to survey and categorize over 100 of the best social media platforms, so have the opportunity to browse and compare each platform, and plan which ones best suit your interest or business.
Facebook is the world’s largest and most popular social media platform. It allows users to connect with friends and family, to share updates, images, and videos, and to participate in common interests in groups. It is a great platform for businesses to cultivate audiences via Pages, groups, events and paid advertisements.
Head office | Menlo Park, California |
Established | 2004 |
Founder | Mark Zuckerberg |
Active Users per month | 2.9 Billion |
Revenue | $117 Billion |
Globally, YouTube is the preferred platform for video content. YouTube hosts every kind of user and viewer. From entertainment and education to marketing and vlogging, YouTube can service every niche and everything in between. YouTube is a Google product and has become a necessary medium to use for influencers, educators, and brands to expand their reach using visual content.
Head office | San Bruno, California |
Established | 2005 |
Founder | Steve Chen, Chad Hurley, and Jawed Karim |
Active Users per month | 2.5 Billion |
Revenue | $40 Billion |
WhatsApp is a straightforward but powerful messaging platform that allows users to send texts, make calls, and send media instantly. Owned by Meta (Facebook), WhatsApp is end-to-end encrypted and used by individuals and businesses to communicate securely, customer support requests, and marketing.
Headquarters | Menlo Park, California |
Established | 2009 |
Founder | Jan Koum and Brian Acton |
Active Users per month | 2.2 Billion |
Revenue | $8.7 Billion |
Instagram is a visual first social media app focused on photos, short videos (called Reels), and stories. Instagram became a Facebook property in 2012, and has since expanded its use for influencers, brands, and creatives. Instagram is a great option for visual marketing, product showcases, and telling stories through pictures.
Head office | Menlo Park, California |
Established | 2010 |
Founder | Kevin Systrom and Mike Krieger |
Active Users per month | 2 Billion |
Revenue | $51.4 Billion |
TikTok is a short-form video platform that has literally taken the world by storm, particularly for younger users. It’s a platform for creating, sharing and discovering interesting engagements, videos with music, effects, and trending challenges. Brands can utilize TikTok for viral marketing and authentic user engagement.
Head office | Beijing, China |
Established | 2016 |
Founder | Zhang Yiming (Bytedance) |
Active Users per month | 1.6 Billion |
Revenue | $9.4 Billion |
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Snapchat has changed the social media landscape with features such as disappearing messages and odd little filters. Even though it is mostly used by Gen Z, Snapchat is a platform to share and push out photos, videos, and Stories before they disappear from a person’s cell phone after it was viewed. Brands look to Snapchat for interactive ads while reaching out directly to younger audiences through creative content.
Headquarters | Santa Monica, California |
Established | 2011 |
Founder | Evan Spiegel, Bobby Murphy, and Reggie Brown |
Active Users per month | 750 Million |
Revenue | $4.6 Billion |
Pinterest is a discovery and visual bookmarking platform. Users come to Pinterest to see ideas grouped by topics about fashion, home décor, food, travel, etc. Pinterest is very popular with the creative and planner community, making it a great channel for lifestyle brands and product-driven businesses.
Head office | San Francisco, California |
Established | 2010 |
Founder | Ben Silbermann, Paul Sciarra, Evan Sharp |
Active Users per month | 465 million |
Revenue | $2.8 billion |
Twitter, now X, is real-time microblogging and social networking service for news, opinions, and trending topics. X is highly utilized by celebrities, journalists, politicians and brands, as it allows them to communicate any breaking news and interact with their followers in a quick manner.
Head office | San Francisco, California |
Established | 2006 |
Founder | Jack Dorsey, Noah Glass, Biz Stone, Evan Williams |
Active Users per month | 450 million |
Revenue | $4.4 billion |
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Reddit is a huge network of communities (subreddits) where users can engage, share, and vote on topics and content about their interests, it operates like a forum; when people imagine Reddit, they often think of authenticity and the ability to have deep discussions. It also presents marketers with focused engagement to niche audiences.
Head office | San Francisco, California |
Established | 2005 |
Founder | Steve Huffman, Alexis Ohanian |
Active Users per month | 430 Million |
Revenue | $800 Million |
Telegram is one of the fastest growing messaging apps because of its privacy, cloud messaging and groups capabilities. It allows groups of up to 200,000 people and provides its own broadcast channels. This makes Telegram great for communities, announcements and corporate communications.
Head office | Dubai, UAE |
Established | 2013 |
Founder | Pavel Durov |
Active Users per month | 700 Million |
Revenue | Not publicly available, but in the millions |
Facebook Messenger is a messaging platform created by Facebook that is similar to WhatsApp. While Messenger first launched in 2011 as a feature of Facebook; it is now its own application since then, we have seen the introduction of many new features. While Messenger does not offer end-to-end encryption by default, it has a large user base and an integration to Facebook, making it a useful platform for businesses to connect with their customers.
Established | 2011 |
Founder | Mark Zuckerberg (for note; not Pavel Durov; he started telegram) |
Monthly Active Users: | 1.3 Billion |
Revenue | $13 Million |
WeChat is a multi-functional Chinese messaging and social media App. WeChat may not be the global heavyweight of the messaging apps but it is extremely useful in China. WeChat is not just a messaging app.It allows you to shop online, transfer money to friends, pay for bills outside of online shopping, reserve hotels and dining establishments, book a taxi, and much more. If you are an international business looking to penetrate the Chinese market, WeChat is a major platform for brand engagement and marketing.
Head office | Shenzhen, Guangdong, China |
Established | 2011 |
Founder | Allen Zhang |
Monthly Active Users | 1.06 Billion |
Revenue | $50 Million |
QQ is one of the largest instant messaging apps in China and used by 80 different countries around the world. It is available in many different languages and features many services including instant messaging, voice and video calling, and there is even a built-in translator for cross-language communication. QQ remains a relevant communication tool for many users around the globe.
Headquarters | Guangdong, China |
Launched | 1999 |
Founder | Ma Huateng |
Monthly Active Users | 861 Million (not billion) |
Revenue | $74 Billion |
Qzone is another leading social networking in China produced by Tencent. As a parent application to QQ, Qzone functions in the same way as Messenger is to Facebook. QQ has growing around 300 million more users than Qzone which indicates an ascending trend of messaging apps dethroning traditional social networking platforms.
Headquarters | China |
Established | 2005 |
Founder | Tencent |
Active Users per month | 532 Million |
Revenue | $324 Million |
Tumblr is one of the most extensive semi-social-networking platforms and could be described as microblogging. Users can upload texts, photos, videos, or just about anything. Tumblr features a customizable personal blog page with variation as described by the user and culture. Tumblr best describes the user engagement in cultural conversations and communities and users can follow specific topics that pique their interest or also exploring niche communities themselves.
Headquarters | New York City |
Established | 2007 |
Founder | David Karp |
Monthly Active Users | 642 Million |
Revenue | $65 Million |
Sina Weibo, commonly referred to as the “Chinese Twitter,” is a huge microblogging service, merging elements of both Facebook and Twitter. It’s one of the most popular social media platforms in China, and an effective option for businesses looking to reach a Chinese audience.
Headquarters | Beijing, China |
Established | 2009 |
Founder | Sina Corporation |
Active Users per month | 392 million |
Revenue | $465.7 Million |
Flickr is an image and video hosting and sharing service, widely used by photographers and creative professionals. Flickr allows high-quality media uploads and group participation, making it a significant platform for community-based creators of visual content.
Headquarters | San Francisco |
Established | 2004 |
Founder | Steve Chen, Chad Hurley, and Jawed Karim |
Monthly Active Users | 90 Million |
Revenue | $150 Million |
Baidu Tieba is an online forum-like service offered by Baidu, the leading Chinese search engine. Baidu Tieba works much like Reddit, allowing users to create or join communities on topics that interest them. It’s a great platform for community discussions, niche topics, and brand engagements in the Chinese digital ecosystem.
Headquarters | Beijing, China |
Established | 2003 |
Founder | Robin Li |
Monthly Active Users | 300 Million |
Revenue | $16 Billion |
Viber is a messaging app that is very similar to WhatsApp and Messenger. It has the usual features including text messaging, voice calling, video calling, sharing multimedia, gifs, and stickers. Viber can also be a solid marketing platform for brands where businesses can promote their brands with sticker packs and advertising.
Headquarters | Luxembourg |
Established | 2014 |
Founder | Talmon Marco |
Active Users per month | 260 Million |
Line is Japan’s biggest messaging app and a multi-purpose platform for communication, entertainment, and online services. Users can send texts, share multimedia, play games, shop, book rides, and make payments. It is a great platform for customer engagement and marketing in Japan since it has branded accounts and promotional tools.
Headquarters | Tokyo, Japan |
Established | 2012 |
Founder | Naver Corporation |
Active Users per month | 203 Million |
Revenue | $167 Million |
Telegram is a secure messaging app with support for large group chats and public broadcast channels. It has a lot of users who prioritize data privacy and offers businesses chatbots and mass messaging features.
Headquarters | London, UK (legal), Dubai, UAE (operational) |
Established | 2013 |
Founder | Pavel Durov, Nikolai Durov |
Active Users per month | 200 Million |
Revenue | $3.72 Billion |
Medium is a popular online publisher where both users and brands can post articles and stories for free. Medium is great for helping blog posts reach a larger audience by republishing content from business websites.
Headquarters | San Francisco, United States |
Established | 2012 |
Founder | Ev Williams |
Monthly Active Users | 60 Million |
Douyin is the Chinese version of TikTok, which allows users to create and publish short-form videos. With its vast user base in China, Douyin is an excellent platform to use for brands targeting younger audiences.
Headquarters | Beijing, China |
Launched | 2016 |
Founder | Zhang Yiming, Liang Rubo |
Monthly Active Users | 550 Million |
Revenue | $30 billion |
Quora is a question-and-answer platform that allows users to ask just about anything. As a knowledge resource, you can ask questions on almost any subject with an enormous amount of content on history, science, philosophy, and the list just goes on.
Head office | California, United States |
Established | 2010 |
Founder | Adam D’Angelo |
Monthly Active Users | 190 Million |
Revenue | $8 Million |
Douban is a Chinese social platform that revolves around content reviews on books and films, fan groups, and discussions. Douban is popular among well-educated users and is the best platform to have cultural and intellectual conversations.
Headquarters | Beijing, China |
Established | 2005 |
Founder | Ah Bei |
Active Users per month | 300 Million |
Revenue | $74 Billion |
Initially designed for video gamers, Discord is a communication service for creating communities (servers) and users can voice, video, or text chat while engaged in gameplay.
Headquarters | San Francisco, USA |
Established | 2015 |
Founder | Stanislav Vishnevskiy |
Active Users per month | 250 M |
Revenue | $130 M |
Foursquare is a location discovery platform that allows users to find nearby locations like restaurants, hotels, and stores using GPS.
Head office | New York, USA |
Established | 2009 |
Founder | Aimee Elizabeth Semple McPherson |
Monthly Active Users | 50 M |
Revenue | $150 M |
SoundCloud is a hugely popular audio platform for sharing music where artists can upload their original tracks, and fans can follow, and comment, and connect with their favorite artists.
Headquarters | Berlin, Germany |
Established | 2008 |
Founder | Alexander Ljung, Eric Wahlforss |
Monthly Active Users | 76 M |
Revenue | $552 M |
Badoo is a social networking site for dating (but also chatting and meeting new friends). Users create a profile to connect with others that have similar interests.
Headquarters | London, UK |
Established | 2006 |
Founder | Andrey Andreev |
Monthly Active Users | 45 M |
Revenue | $205 M |
Mix is a content curation platform that allows users to collect and curate content they discover online into custom collections. Mix web browser extensions and mobile applications provide an additional, easy way to save.
Headquarters | Tre Torri, Italy |
Established | 2016 |
Founder | Matthew Salsamendi, James Boehm |
Active Users per month | 2.2 Million |
Nextdoor is a private social network that’s made exclusively for neighborhoods. Users can join by entering their street address and verifying who they are, which allows them to communicate with other local users about everything from updates to events to recommendations.
Headquarters | San Francisco, USA |
Established | 2010 |
Founder | Nirav Tolia |
Active Users per month | 27 Million |
Revenue | $2.1 Billion |
DeviantArt is a creative community for artists to share their creations, explore each other’s creations, and communicate. The platform features over 350 million pieces of art.
Head office | Los Angeles, California, USA |
Established | 2000 |
Founder | Scott Jarkoff, Matthew Stephens, Angelo Sotira |
Active Users per month | 45 Million |
Meetup helps people make and find in-person or virtual events with others who share the same interests. It can be used for networking, hobby groups, and community events.
Headquarters | New York, USA |
Established | 2002 |
Founder | Scott Heiferman |
Active Users per month | 35 Million |
Revenue | $9.5 Million |
VK is a Russian social network that is comparable to Facebook; it’s widely popular in Russia and is purely designed for the purpose of marketing to that region.
Head office | Saint Petersburg, Russia |
Established | 2006 |
Founder | Pavel Durov |
Monthly Active Users | 80 Million |
Revenue | $40 Billion |
Kwai (known in China as Kuaishou) is a similar short-video social media platform to TikTok. Kwai is also a streaming service, where users can do livestreams, which make it even more popular.
Headquarters | Beijing, China |
Established | 2011 |
Founder | Su Hua, Cheng Yixiao |
Active Users per month | 519.8 Million |
Revenue | $7.2 Billion |
Clubhouse is an audio-based social media app that boasts a collection of live interactive conversations, which users can either join or listen to. Its spontaneous and sourced live audio chatrooms have helped it become popular, especially in professional and niche communities.
Headquarters | New York, USA |
Established | 2020 |
Founder | Rohan Seth |
Active Users per month | 40 Million |
Revenue | $$1 Billion |
Hootsuite is a social media management platform which businesses can use to schedule, manage, and publish content on multiple social networks with just one dashboard. Hootsuite can help users save time, and simplify marketplace efforts.
Head office | Vancouver, Canada |
Established | 2008 |
Founder | Ryan Holmes, David Tedman, Dario Meli |
Revenue | $405.3 Million |
Vimeo is a video-sharing platform known for its high-quality video support and filmmaker-friendly tools. It is the preferred platform for professionals who want to share video content (short films, movies) that is polished and has a cinema-like feel to it.
Headquarters | New York, USA |
Established | 2004 |
Founder | Jake Lodwick, Zach Klein |
Active Users per month | 170 Million |
Revenue | $150 Million |
BizSugar is a niche and social media platform that focuses on connecting and supporting small business owners, entrepreneurs, and managers. Users can post business tips, videos, articles, and other content.
Headquarters | Great Lakes, Midwestern USA |
Established | 2007 |
Founder | Anita Campbell |
Active Users per month | 2 Million |
Digg is a news aggregator, providing trending articles on news sources representing a wide range of categories, including politics, science, and technology. The platform has made a variety of changes over the years to meet the needs of its audience.
Headquarters | New York, USA |
Established | 2004 |
Founder | Kevin Rose, Jay Adelson |
Active Users per month | 8 Million |
Revenue | $8.5 Million |
Skype is one of the best-known communication-based social media platforms. Primarily, Skype is known for its video conferencing and instant messaging capabilities. Users can also share videos, photos and audio files over the platform.
Headquarters | Palo Alto, California, United States |
Established | 2003 |
Founder | Janus Friis and Niklas Zennström |
Active Users per month | 300 Million |
YY is a video platform based in China that allows users to participate in group video chats. Users can livestream various formats, communicating live with their viewers singing karaoke or giving tutorials to as many as 100,000 people at a time. As a creator’s viewers increase, the creator also earns more money on YY.
Head office | Guangzhou, China |
Established | 2014 |
Founder | David Li |
Active Users per month | 90.4 Million |
Revenue | $2.028 Billion |
Taringa is a well-known social network in Latin America where users can publish content, discuss experiences, and express their opinions on all sorts of topics. Its intuitive design and organizational features make it an attractive option for those looking to engage with their peers.
Headquarters | Buenos Aires Argentina |
Established | 2004 |
Founder | Alberto Nakayama, Hernan Botbol, and Matias Botbol |
Monthly Active Users | 75 million |
Renren is a social networking site (think Facebook) that is mostly attended by young people. Renren provides many features for communication and content sharing through its platform.
Headquarters | Chaoyang, Beijing China |
Established | 2005 |
Founder | Wang Xing, Wang Huiwen, and Lai Binqiang |
Active Users per month | 30 Million |
Revenue | $41.2 Million |
Triller is an AI-generated music video app whereby users can create high-quality videos in an instant. Triller offers a feature similar to TikTok, where users can record lip-sync videos and post them to their profile.
Headquarters | New York United States |
Established | 2015 |
Founder | David Leiberman |
Active Users per month | 65 Million |
Revenue | $250 Million |
Tagged is a social platform that engages users around dating or socializing. Tagged also has a gaming platform and other interfaces to engage users with common interests.
Headquarters | San Francisco |
Established | 2004 |
Founder | Greg Tseng and Johann Schleier-Smith |
Active Users Per Month | 25 Million |
Academia is focused on the scholarly researcher to share scholarly activist papers. Once originally free, it now charges users to look at other research and connect with authors.
Headquarter | San Francisco |
Established | 2008 |
Founder | Richard Price |
Active Users Per Month | 129 Million |
Revenue | $123 Million |
Myspace was a big player in the network space as a social network, specifically usage for music sharing and to communicate with friends. Many people now believe that it is no longer relevant, however, they still once active users.
Headquarter | California, United States |
Established | 2003 |
Founder | Tom Anderson, Jon Hart, Chris DeWolfe |
Active Users per month | 20 Million |
Revenue | $10.9 Million |
Periscope is a live video streaming platform that help it users explore the world in real time through their video. Each day over 350,000 hours of video is streamed daily on Periscope.
Headquarter | Minneapolis, MN, United States |
Established | 2014 |
Founder | Kayvon Beykpour |
Active Users per month | 10 Million |
The Dots is a creative networking site that supports individuals in the creative industries with connecting, collaborating, and developing in their careers. The Dots promotes a creative economy that is of greater diversity and greater profitability. We would like to see a creative economy that is more diverse and and more profitable.
Established | 2014 |
Founder | Pip Jamieson |
Valence is a networking resource designed to support Black professionals. Valence aims to create a global community focused on creating valuable professional connections and sharing the accomplishments of Black talent, across the globe.
Kiwibox is a community-centered social media platform aimed at all New Yorkers. Kiwibox’s main traffic comes from youth, offering an online magazine featuring lifestyle, fashion advice, and social opportunities.
Untappd is a niche social platform for beer lovers. Users can share photos of beers, rate and review beers, earn badges, and find new beers based on friends’ activities or suggestions in the app, making beer tasting a fun social activity.
Skyrock originally began as a French social website, but also supports English and a number of other languages. It is another site where users can create blogs, send messages, and manage personal profiles all at no cost to the user.
Alpha is a career focused website for women. Like LinkedIn, Alpha helps women with job searching, building professional networks, and finding business opportunities to help propel their career.
Delicious is a popular social bookmarking website that enables users to save, organize, and share web links. Users have the option to tag their bookmarks to categorize them using any words and phrases they wish, allowing them to easily locate and navigate to their online resources.
Yubo is a new social media application created to form authentic online friendships in a safe place. Users can build profiles, connect with friends, and chat either privately or in group chats for a more community oriented space.
Snapfish is a photo sharing Web site with unlimited storage for your pictures. This site is great for someone with a lot of pictures stored on their phone or computer because it is simple to upload, organize, and store digital memories.
Peanut is a social network for mothers and mothers-to-be. Peanut supports women from fertility to motherhood with discussion forum access, expert advice, and networking groups directed towards parenting and wellness.
ReverbNation is a social media site for musicians. The site offers tools for managing your career as well as promotional opportunities and access to industry partners and fans. The site allows artists to enhance their presence and build their professional network.
Houseparty is a well-known video-based social networking app that allows friends and family to engage face-to-face. Users can create an unlimited number of virtual rooms for video chats with up to eight people per session, making it ideal for casual hangouts.
Flixster is an American social networking site for movie lovers. Users can post movie reviews and ratings, follow new releases, and find other people who share the same passion for movies.
Caffeine is a live-streaming site that works like Periscope, where users can explore live streams about gaming, sports or entertainment, as well as broadcast through Caffeine. There are no ads, and it’s completely free to use.
Care2 is a social media site that connects activists with organizations that strive for social or environmental change. The site promotes healthy, sustainable living and directs users toward doing something meaningful and worthwhile.
Steemit is a unique social media platform that uses block chain technology to reward users with STEEM cryptocurrency for use on a variety of content, that includes most topics in the world. Users will vote on the content to upvote and leave comments, and user engagement counts toward each individual’s rewards.
CafeMom is a network dedicated to mothers and expecting mothers. It provides support, advice, and shared experiences on topics related to health, parenting, feeding, and style providing a space for mothers to come together and learn from other mothers.
23snaps is a private photo-sharing app for parents. You take pictures with your children, add captions, and share with a select group of friends and family, ensuring that your precious memories are never available to the public.
Ravelry is a niche community platform for fiber artists. Users can post projects they’ve created, swap advice, and collaborate with other crafters, whether that’s knitted, crocheted, sewn, spun, woven, or other yarn or fiber creations.
Likee, formerly called Like, is a short-form video creation app founded by Jason Hu in Singapore in 2017. Likee is very similar to TikTok, but gives its users the ability to make fun videos with really cool visual effects and filters.
Wayne is social networking platform for individuals who love travel and lifestyle focusing out of London. Wayne allows users to research and discover other destinations, and connect with other people to share lifestyle and travel tips, experiences, inspiration, recommendations, and more in the context of the travelers’ own journey.
8tracks, co-founded by David Porter and Remi Gabillet in 2008, is an internet radio social network that enables users to create, share, and stream playlists containing a minimum of eight songs. The platform is one of a few locations where users can visit for curated playlists.
Cellufun, founded in 2005 by Cary Torkelson, Arthur Goikhman, and Stephen Dacek, is a mobile-friendly social gaming community. The platform allows users to play games, create avatars, participate socially, and purchase virtual goods, all via any smartphone device.
Launched by Richard Delamore, Amikumu is a multilingual app that helps people nearby connect with others who speak (or are learning) the same language. The app is available in over 130 countries and supports more than 600 languages, which can help promote linguistic communities across the world.
Upstream is a professional networking app like LinkedIn, created by the same team behind SocialRank. The application’s premise was to create a place where users feel support as they are also able to provide opportunities for career help and advice to other professionals.
Started in 2006, but especially popular in Italy, aNobii is a social network for book lovers and allows users to explore, review and share books. aNobii was supported by major publishers such as HarperCollins and Penguin, and was eventually purchased by Mondadori in 2014.
Classmates is a nostalgic social media site that allows you to reconnect with school friends and college classmates, and even upload and browse your school yearbook, to help you keep the memory alive.
77. ASMALLWORLD
ASMALLWORLD, founded by Erik and Louise Wachtmeister is a private travel and lifestyle community that has appeal in North America and Europe. ASMALLWORLD is built to promote connections between travelers worldwide, via their subscription model with a variety of membership plans available on an annual basis.
MyHeritage is a genealogy website and service that launched in 2003, enabling users to trace and preserve their family history and heritage. The website supports over 42 languages and allows users to create family trees, upload photos and search for records of ancestors.
Athlinks is social networking website free to users and dedicated to competitive athletes. They track your performance in events like running, cycling, swimming and adventure racing. Athlinks allows users to connect with competitors, track statistics, and join communities focused around fitness.
Founded in 2004 by Thierry Lunati and Dan Serfaty, Viadeo is a social networking site for professionals. It focuses on enabling professional relationships, especially within Europe, and is available in many languages, including French, German and Portuguese, and is international in scope.
BAND is a social network dedicated to group communication. Group creators can define a BAND by selecting specific interests / activity focus. Users can post all kinds of items associated with a given activity or interest. Some BAND groups for example run the gambit from sports to entertainment, education to research. Users can search for groups to interact with individuals that may have similar interests.
Xing is a professional social network launched in 2003 by Lars Hinrichs. Like LinkedIn, Xing attracts users worldwide. While popular in Austria, Germany, and Switzerland, it also provides several unique features, such as the possibility of closed discussion groups that enable professionals to hold private discussions with specified members.
Founded in 2015 by Javier Cámara, Rafael García, and Juan Imaz, beBee is a collaborative platform enabling a professional audience to sell / market themselves as a product to clients, vendors, media, and employers. It is a space for business folks to connect to network and market who they are as an expert.
Founded in 1999 by Brad Fitzpatrick, LiveJournal is an app that allows users to post blogs, journals, and diaries with control over privacy settings. While it is popular in Russia as Zhivoy Zhurnal (Zhe Zhe), the app focuses on user privacy by keeping data in the secure cloud unless the user has shared it.
Blind is a private and licensed network where professionals from different companies communicate with each other in private channels. There are more than 3.5 million users globally. Blind is a platform where professionals come together to share advice, share feedback, and improvement ideas to enhance how companies’ cultures are built.
Funny or Die is a comedy-based website that curates some of the funniest videos on the internet. Users can explore trending videos, upload videos, and even watch videos by celebrities, such as Selena Gomez, Will Ferrell, and Jeff Goldblum.
Diaspora is a user-owned, non-profit, decentralized social network. There are independent “pods” that connect with each pod, so it can be used as a global network. Diaspora is not driven by advertising or corporate takeovers, so they hands-off method in order to give every user privacy.
Gaia Online is a social site centered around an anime theme and also serves as a forum website. You can join conversations around trending topics, work avatars, game, interact with others with a common interest in anime and gaming culture, and navigate virtual worlds.
Fark is a social site that permits comments on news articles or articles in general, started in 1999 by Drew Curtis. Users can submit stories, but only the top 100 will get bifurcated to the homepage, otherwise, they can create conversations around trending stories.
We Heart It is an image-only social site. It is a visual search engine offered in 21 languages where users can search, curate, and share. This is a perfect app for anyone that needs daily inspiration or to curate a collection of motivational images to share with friends.
MeWe is often referred to as the next generation of social networks and is privacy and security focused. It also claims to be “Anti-Facebook” with features that ensure user data is never shared or sold. MeWe allows users total control over all communications, newsfeed, and privacy.
Twitch is a live-streaming service launched in 2011 by co-founders Justin Kan, Emmett Shear, Michael Seibel, Kyle Vogt, and Kevin Lin, popular among gamers. In recent years, it has exploded in popularity, establishing itself as a leader in the realm of social media for all types of gamer content.
CaringBridge is a different type of social media platform, focusing on the process of being supported when someone is on a health journey. The service allows users to keep personal health journals, update their friends and family, and communicate with people to support them emotionally throughout their medical experience.
Wattpad is a social platform for both amateur and professional writers. It’s a social reading platform as well. Wattpad highlights user-generated stories in a variety of genres, such as humor, education, poetry, fantasy, and fiction. Users are able to explore diverse creative content.
Crunchyroll is a popular platform for anime legends. It is a source for the latest anime shows, focuses on providing welcome access to popular mangas, and is a terrific place to connect with those who love anime and manga culture.
Founded in 2005, Bubbly is a platform specifically for voice posts. Users can create voice posts up to 90 seconds long with personalization by image and filters, then share it with friends or the general public.
Influenster is a platform for finding and reviewing a variety of products including tech, electronics, makeup, and personal care. Users share product experiences and read other people’s honest reviews.
FilmAffinity is a movie discovery platform where users can discover new movies, rate movies, and get recommendation based on their most liked genres. This is a great site for movie lovers to expand their viewing horizons.
Tribe is a cloud-based platform connecting customers directly to the community of a brand. It enables discussions regarding their favourite brands, while the business benefits from customer feedback and customer loyalty.
Imgur is a photo-sharing platform similar to Instagram that is popular for sharing viral images and memes. It’s easy to use and is popular with professional photographers, but isn’t great for versatility.
Started in 2013 by Jace Cooke and Alex Chung, Giphy is focused on animated GIFs. Users can upload, open, and share gifs for a fun avenue to explore and share animated, looping, short clips.
Vero is a subscription-based social platform that provides a space for users to share content ranging from books to movies, music, photos, and more. Vero is unique in that it allows you to determine who you share your content with, and it does not use ads or collect your data.
Tout is a microblogging site, which allows the user to upload 15-second videos called “touts”. It was founded in 2010 by Michael Downing. The app has grown in popularity over the years. It allows users to share their stories in brief yet impactful bursts.
WT Social is a social media platform started by Wikipedia founder Jimmy Wales. It is touted as a “non-toxic” social media network and is a purposeful alternative to social media sites like Facebook and Twitter. WT Social, is intended to be a positive and constructive social network.
Ello started in 2014 by Paul Budnitz as a social platform for visual artists. Ello has become a popular platform for artists to connect and share their work. It enables artists to showcase their work, discover other people’s work, and connect with creatives and other artists.
These are just a few unique social media platforms, where you can connect with a variety of communities. Social media is a huge part of brand promotion and awareness, finding the right social media platform for your purpose can highly advantageous.
Conclusion
Social media sites and engagement have many unique offerings. The variation of media available means that individuals can connect with targeted communities, share content, and promote awareness of the business itself. From MeWe, which focuses on privacy, to gamers, writers, or artists who have found their niche communities. Each site serves a purpose that resonates with a user to share, discover and engage in ways that meet the needs associated with why they are on the site. Social media is only going to grow in importance. The right choice will help you improve your online presence and ultimately boost your success.
Some of the best sites for businesses are Facebook, Instagram, LinkedIn, Twitter, and YouTube. They each bring something new to the table for business promotion, audience targeting, and brand engagement.
Choosing the right social media site will require you to consider your target market, the type of content you plan to share, and the site you will use. For example, if you plan to use a site to share visual content, Instagram is the best site for its features. If you are working in a professional business-to-business network, LinkedIn would be the best site to use.
Privacy-focused along the lines of MeWe or WT Social does provide users with the security of a safer platform however, they might not provide an audience potential like bigger platforms.
Yes, many platforms allow for organic content marketing. Regularly posting engaging/interesting content, partner with influencers, and understanding how to use hashtags, all provide opportunities for organic brand awareness and engagement without paying for ads/social templates.
Consistently posting quality content, engaging with your audience when they comment on your content and creating giveaways, and/or use platforms like Instagram Live to host Q&As or webinars increases engagement.
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More Resources:
> What is breadcrumb navigation for SEO?
> Mobile SEO Mistakes
> How do we improve page speed- The Complete Guide
> SEO Myths about website optimization
This post was last modified on May 5, 2025
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