In recent times, the e-commerce boom in India has been nothing short of phenomenal. Almost everyone is now familiar with online shopping, and most people have a preferred website they rely on for buying everything from daily essentials to luxury items.
In the 2020-21 financial year, e-commerce in India was worth $84 billion, and it is expected to rise to $350 billion by 2030. The quick rise in the market is expected to cause fierce competition as each main player tries to become the top player.
Although it started with clothes, it has quickly become a place to buy gadgets, personal care items, sports gear, home furniture, groceries, footwear and many more types of products. Since there are many active online retailers in the country that offer a wide range of choices and low prices, the field is full of opportunities.
In this article, we will focus on some of the most well-known e-commerce sites in India, which are praised for having many items and reasonable prices.
Benefits of Online Shopping Sites
Before we look at the list of sites, let’s see what makes online shopping sites a preferred choice for millions of Indians.
1. Convenience Anytime, Anywhere
Online shopping gives you the freedom to shop at your own pace, whether it’s 2 AM or during your lunch break. You won’t have to organise weekend shopping trips or wait for long in lines anymore. Ordering stuff online in India has become easy, as you can do it on your phone and get it delivered to your home without dealing with traffic.
2. Endless Product Variety
Unlike physical stores that have limited shelf space, online sites give you access to an almost endless range of products. Whether you are looking for a local brand or an international one, it’s easy to find them online. If you’re on a budget or want something high-end, you’ll almost always have many choices, so it’s easy to compare, pick and buy the right product.
3. Exclusive Discounts and Offers
A major benefit of shopping online in India is that there are always discounts available. No matter if it’s a festival, flash or app-based deal, you can still find ways to save money. Many of these platforms, such as Flipkart, Amazon and Myntra, organise big sale events from time to time, and you can get extra cashback by using certain payment methods or credit cards.
4. Easy Returns and Refunds
Changed your mind or got the wrong size? No worries. Most big online stores in India have made it convenient for buyers to return or get refunds. You can set up a pickup for the return, and usually, your money is refunded in a short time. It helps to reduce fear, so you can shop without any problems if you haven’t seen the item in a store.
5. Access to Reviews and Ratings
You can look at what other people say about the product before you decide to buy it. The comments from other shoppers in real time assist you in picking better products to buy. Reviews and ratings, no matter if they are for shoes or a phone, make it easier to decide and feel secure when buying the same products in a regular shop.
6. Delivery to Remote Locations
India’s top e-commerce sites now deliver even to tier-2 and tier-3 cities, and in many cases, to remote villages. Even if you’re not close to a big city, you can find the same brands and products as people living there. It’s a big help for those who live far from the nearest mall or market.
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Top 20 Online Shopping Sites in India 2025
1. Amazon India
Amazon is a leader in e-commerce everywhere, and the same is true for Amazon.in. Amazon India attracts more than 295 million people each month and is a well-known website for electronics, clothing, groceries, books, beauty and similar products.
Fast delivery, easy returns and good deals are what Amazon is famous for. Amazon Prime gives you additional benefits such as Amazon Prime Video, Music, Audible and Kindle. Because of its emphasis on logistics and customer service, Amazon India is now a familiar name for daily shopping in every category.
Amazon App Insights:
| Amazon | Android | iOS |
| Installs | 500M+ | – |
| Ratings | 4.1/5 | 4.6/5 |
| Reviews | 9.82M | 676.8K |
| Compatibility | 9.0 and up | 15.0 or later |
2. Flipkart
Flipkart is a popular Indian e-commerce site that sells mobile phones, fashion items, electronics and regular household items. The “Big Billion Days” sale brings in many shoppers with its great discounts and low prices.
Because of its quick deliveries, bank offers and easy returns, Flipkart is now the preferred site for online shopping in India. Flipkart Grocery and Flipkart Health+ are now available on the platform, helping the company cover more daily needs.
Flipkart App Insights:
| Flipkart | Android | iOS |
| Installs | 500M+ | – |
| Ratings | 4.4/5 | 4.6/5 |
| Reviews | 37.4M | 1.1M |
| Compatibility | 6.0 and up | 12.0 or later |
3. Nykaa
Nykaa originally devoted itself to beauty and wellness, but now offers a range of items under fashion, skincare, personal care and wellness as well. Women are especially drawn to it because of its top-quality items and real product origins.
Nykaa gives expert advice, tutorials and carefully chosen products for all skin types. Millennials love to use private labels such as Nykaa Naturals and Kay Beauty from the company.
Nykaa App Insights:
| Nykaa | Android | iOS |
| Installs | 50M+ | – |
| Ratings | 4.5/5 | 4.7/5 |
| Reviews | 967K | 132.1K |
| Compatibility | 5.0 and up | 12.0 or later |
4. TataCliq
The Tata Group’s trust and authenticity are brought into e-commerce by TataCliq. There is a selection of high-quality brands available for fashion, electronics, footwear and home appliances.
TataCliq stands out by offering online shopping and also giving customers the chance to visit a physical store. People like it since it offers original items, fast service and access to designer labels that aren’t widespread elsewhere.
TataCliq App Insights:
| TataCliq | Android | iOS |
| Installs | 10M+ | – |
| Ratings | 4.2/5 | 4.5/5 |
| Reviews | 345K | 28.3K |
| Compatibility | 5.0 and up | 12.1 or later |
5. Ajio
Ajio, backed by Reliance, is among the most rapidly growing fashion e-commerce sites in India. The shop has stylish and low-priced clothing for men, women and kids, plus a selection of international brands.
Gen Z and millennial shoppers like Ajio because of its regular discounts and a wide selection of premium fashion in the “Ajio Luxe” area. It gathers unique styles, ensures fast shipping and has reliable return policies.
Ajio App Insights:
| Ajio | Android | iOS |
| Installs | 50M+ | – |
| Ratings | 4.3/5 | 4.5/5 |
| Reviews | 1.8M | 102.4K |
| Compatibility | 5.0 and up | 11.0 or later |
6. Snapdeal
Founded long ago, Snapdeal is an online marketplace that focuses on offering goods at low prices. The site has an extensive range of products that are affordable in fashion, home decor, electronics, kitchenware and other areas.
The company offers good value to its customers and services tier 2 and 3 cities. Because of regular flash sales and low prices, the website is perfect for people who want to save money without missing out on a wide range of products.
Snapdeal App Insights:
| Snapdeal | Android | iOS |
| Installs | 100M+ | – |
| Ratings | 4.3/5 | 4.4/5 |
| Reviews | 1.42M | 59.6K |
| Compatibility | 5.0 and up | 11.2 or later |
7. Decathlon
India’s top sports and fitness e-commerce store is Decathlon. You can find everything from workout clothes and gym tools to hiking shoes and yoga mats at the store since they sell products in over 80 sports categories.
Decathlon provides low prices along with good quality. The platform is the favourite of people who care about fitness. People can find expert blogs, buying advice and helpful filters on the Decathlon website.
Decathlon App Insights:
| Decathlon | Android | iOS |
| Installs | 10M+ | – |
| Ratings | 4.5/5 | 4.8/5 |
| Reviews | 248K | 24.3K |
| Compatibility | 6.0 and up | 12.0 or later |
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8. Pepperfry
Pepperfry is the biggest online store for furniture and home décor in India. You can find all sorts of modern and budget-friendly beds, dining tables, office chairs and art at Pepperfry. The site enables customers to get help with interior design and putting together their products.
It’s the perfect place to buy furniture that matches both your needs and your style and have it delivered right to your front door.
Pepperfry App Insights:
| Pepperfry | Android | iOS |
| Installs | 5M+ | – |
| Ratings | 4.3/5 | 4.6/5 |
| Reviews | 143K | 17.8K |
| Compatibility | 5.0 and up | 11.0 or later |
9. Meesho
Meesho has become popular because it helps small sellers and homepreneurs. You can buy fashion, home décor, kitchen items and many other things at discounted prices here.
Because of its hassle-free return and no-fee policy, millions of Indians can earn money by reselling products. Meesho is popular with many in tier-2 and tier-3 towns because it offers affordable and unbranded products.
Meesho App Insights:
| Meesho | Android | iOS |
| Installs | 100M+ | – |
| Ratings | 4.5/5 | 4.7/5 |
| Reviews | 4.2M | 231.7K |
| Compatibility | 5.0 and up | 12.0 or later |
10. H&M India
H&M India provides Indian consumers with world-class fashion trends that are both affordable and fashionable. The brand offers trendy clothing, basic items and seasonal collections for people of all ages.
You can use the app or H&M’s online store to shop in a convenient way, check out detailed information on each product and pick up your items in a store. You can find fashionable and high-quality clothes in Saks Fifth Avenue.
H&M India App Insights:
| H&M | Android | iOS |
| Installs | 10M+ | – |
| Ratings | 4.3/5 | 4.5/5 |
| Reviews | 289K | 36.9K |
| Compatibility | 7.0 and up | 13.0 or later |
11. Lifestyle
Lifestyle is a well-known retail company in India that provides many fashion and lifestyle products. On the platform, you can find fashionable clothes, shoes and accessories for men, women and kids.
The brand is recognised for its unique fashion collections and top-notch brands, and it often holds sales and discounts during the different seasons. People who love fashion shop at Lifestyle, no matter if they go online or to a store, as it offers comfort, style and affordable prices.
Lifestyle App Insights:
| Lifestyle | Android | iOS |
| Installs | 5M+ | – |
| Ratings | 4.4/5 | 4.5/5 |
| Reviews | 102K | 4.9K |
| Compatibility | 5.0 and up | 11.0 or later |
12. Westside
Westside is the main retail brand by the Tata Group that sells fashionable clothing, shoes and home products. Online, they present their appealing store environment, which helps customers to shop curated products from home.
By offering its brands and focusing on the latest trends, Westside brings together Indian and global fashion at reasonable costs. Minimalist and stylish clothes are especially popular among people who shop in cities.
Westside App Insights:
| Westside | Android | iOS |
| Installs | 1M+ | – |
| Ratings | 4.2/5 | 4.4/5 |
| Reviews | 13.9K | 1.2K |
| Compatibility | 5.0 and up | 11.0 or later |
13. Myntra
Myntra is the leading e-commerce brand when it comes to fashion in India. There are many branded items for clothing, accessories, shoes and cosmetics available for everyone. Because of its partnerships with both local and international brands, Myntra is the preferred way for people to get fashion updates, festive clothing and everyday goods.
Because of the simple design, regular “End of Reason” sales and easy returns, many customers keep returning.
Myntra App Insights:
| Myntra | Android | iOS |
| Installs | 100M+ | – |
| Ratings | 4.4/5 | 4.7/5 |
| Reviews | 4.3M | 245K |
| Compatibility | 5.0 and up | 12.0 or later |
14. Shopsy
Shopsy, which is owned by Flipkart, provides a cheaper alternative for people who want to save money while shopping. It carries a large assortment of items such as clothing, accessories, kitchen tools and mobile gadgets at very low costs.
Users can also sell their items on Shops, which makes it perfect for small-scale business owners. It is preferred in tier 2 and 3 cities because shoppers can get free delivery and do not pay any commission fees.
Shopsy App Insights:
| Shopsy | Android | iOS |
| Installs | 100M+ | – |
| Ratings | 4.3/5 | 4.5/5 |
| Reviews | 682K | 12.5K |
| Compatibility | 5.0 and up | 11.0 or later |
15. JioMart
JioMart, which is backed by Reliance, is among the fastest-growing online grocery services in India. At first, it sold groceries and basic goods, but today it covers fashion, electronics and household items.
JioMart’s affordable prices, local Kirana store partnerships and great delivery are making a difference in how Indians buy essentials. Many people started using e-commerce during the pandemic, and its popularity keeps increasing in towns and cities.
JioMart App Insights:
| JioMart | Android | iOS |
| Installs | 100M+ | – |
| Ratings | 4.2/5 | 4.3/5 |
| Reviews | 840K | 21.7K |
| Compatibility | 5.0 and up | 12.0 or later |
16. The Souled Store
The Souled Store is India’s go-to destination for quirky, fandom-inspired merchandise. Whether it’s Marvel, Harry Potter, or IPL-themed fashion, this store caters to pop culture lovers. Their online platform is loaded with fun t-shirts, joggers, boxers, and accessories, most of them featuring exclusive designs.
Known for comfort and creativity, it’s a favourite among Gen Z and millennials seeking to wear their personality on their sleeve.
The Souled Store App Insights:
| The Souled Store | Android | iOS |
| Installs | 5M+ | – |
| Ratings | 4.5/5 | 4.8/5 |
| Reviews | 164K | 6.7K |
| Compatibility | 5.0 and up | 12.0 or later |
17. UNIQLO India
UNIQLO India offers Indian customers the Japanese minimalist style. Because of its popular high-quality fabrics, tech-based clothing and timeless look, Uniqlo offers a special online store for people in India.
The platform and app are designed for ease of use and provide useful information about the products. This brand is great for those who want clothes that are built to last.
UNIQLO India App Insights:
| UNIQLO India | Android | iOS |
| Installs | 1M+ | – |
| Ratings | 4.3/5 | 4.6/5 |
| Reviews | 21.5K | 2.3K |
| Compatibility | 6.0 and up | 12.0 or later |
18. Bewakoof
Bewakoof is popular with young people because it provides trendy streetwear and interesting statement tees. Being active online, it makes sure to offer low prices, unique items and items related to Indian pop culture.
Graphic hoodies, joggers and even mobile covers and other lifestyle items are available from the app. The brand is designed to fit the needs and tastes of Indian shoppers who like to express themselves.
Bewakoof App Insights:
| Bewakoof | Android | iOS |
| Installs | 10M+ | – |
| Ratings | 4.3/5 | 4.6/5 |
| Reviews | 354K | 11.2K |
| Compatibility | 5.0 and up | 11.0 or later |
19. Shoppers Stop
Shoppers Stop is one of India’s oldest and most trusted department store chains. Its online store offers luxury and premium clothing, beauty products, watches, and home decor from brands like Tommy Hilfiger, MAC, and Calvin Klein.
Known for its elite shopping experience, the app extends the same premium feel with seamless navigation, personalised offers, and exclusive member benefits.
Shoppers Stop App Insights:
| Shoppers Stop | Android | iOS |
| Installs | 5M+ | – |
| Ratings | 4.1/5 | 4.3/5 |
| Reviews | 63.8K | 3.7K |
| Compatibility | 5.0 and up | 11.0 or later |
20. Lenskart
Lenskart has introduced a new way for Indians to purchase eyewear on the internet. The brand provides stylish glasses and sunglasses, along with contact lenses, and all its products are affordable and are aided by advanced technology and AI.
Because of its home eye test and quick shipping, Lenskart is a good choice for people living in the city or in rural areas. Now, it is one of the main optical companies in the nation.
Lenskart App Insights:
| Lenskart | Android | iOS |
| Installs | 50M+ | – |
| Ratings | 4.2/5 | 4.5/5 |
| Reviews | 346K | 16.4K |
| Compatibility | 6.0 and up | 12.0 or later |
Helpful Tips for a Smooth Online Shopping Experience
Online shopping is super convenient, but to get the most out of it, you need to shop smart. Since there are so many websites, deals and products available, you might find it difficult to avoid shady offers.
You can make clothing purchases, get electronics or shop for groceries more safely, quickly and more enjoyably by following a few simple rules. Here are some tips that everyone who shops online should keep in mind:
1. Compare Prices Before Buying
The cost of the same product can vary from one website to another. Check online or on your phone to find the best price for what you need. Just a short search can lead to big savings, mainly when there are festive or closing season sales.
2. Check Reviews and Ratings
Don’t skip reading product reviews—both for the item and the seller. Real customer feedback helps you understand quality, sizing, or any hidden issues that aren’t visible in photos. It’s one of the easiest ways to avoid post-purchase regrets.
3. Look for Return & Exchange Policies
Read the return, refund and exchange policies before you purchase something. Be aware that some things are non-returnable before you buy them to avoid future problems. If a website offers a good return policy, it often shows that it can be trusted.
4. Use Secure Payment Options
Always choose safe payment gateways and try not to store your card information on sites you don’t trust. If the option is there, select cash on delivery or use UPI to keep your transaction safe. Stay away from making financial transactions when you’re on public Wi-Fi.
5. Sign Up for Newsletters and Alerts
If you sign up for their newsletters, several sites will offer special discounts or let you shop early. It’s an excellent way to keep track of sales, coupon codes and offers that are available for a short period. Be sure that you only get your news from reliable sources.
Conclusion
With so many online shopping platforms now just a click away, there’s never been a better time to be a shopper in India. You can find and buy both basic and luxury things from the comfort of your own home.
No matter if you’re shopping for clothes, gadgets, food or furniture, the internet helps you compare, read reviews and get the best prices. Using smart shopping tips helps you save both your money and your time.
Check different websites, look for special offers during holidays and appreciate having the goods delivered directly to your door. Shopping on the internet is not only simple, but also very empowering. Happy shopping!
Online Shopping Sites FAQs
1. What are the best online shopping sites in India?
Some of the best online shopping sites in India include Amazon, Flipkart, Myntra, and Nykaa. These platforms offer a wide variety of products at competitive prices with reliable delivery services.
2. Are online shopping sites safe for making payments?
Most well-known online shopping sites rely on secure gateways and encryption to keep user data safe. Always use websites you trust and do not store your card details on platforms you do not know.
3. How can I find discounts on online shopping sites?
Try to find seasonal sales, coupon codes and special offers that are available only through apps on the best online shopping sites. Joining newsletters means you never miss out on new deals.
4. Do online shopping sites offer return and exchange policies?
Yes, most of the big online shops allow customers to return or exchange their items. It is important to go to the product page and see if the return policy is acceptable before buying.
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